top of page

Ideas that
Set Campaigns On Fire

I provide:

• the initial concepts for ad campaigns 

• the scripts that bring them to life

• and can perform or direct the voiceover

I have 40 years of experience coming up with what I call "the structure of an idea," that is not only compelling, but designed to support all aspects of a campaign, from online to broadcast to print. 

 

I've worked with businesses such as:

  • Disney Junior (Doc McStuffins)

  • The Children's Museum of Indianapolis

  • Indiana University

  • DC Comics

  • Clean Water Initiative of Indiana

  • Forbes Magazine

  • New York Times
  • Newsweek
  • Hasbro (Transformers)

  • IBM

  • Nickelodeon (Scooby Doo)

  • ...and more!

Click unmute button at top right of player for sound

Click for sound

Ned Shaw Studio logo 2023 white.png

With an award-winning career spanning four decades, Ned Shaw has established himself as a true Renaissance man in the realm of creative direction. Renowned for his exceptional skills as a scriptwriter, director, illustrator, and voiceover artist, Ned has left his mark on the industry, working with esteemed companies such as Disney, Nickelodeon, Hasbo, LEGO, Minecraft, IBM, and the Children's Museum of Indianapoils. With his unwavering commitment to excellence and versatility, he has become a trusted one-stop shop for all things creative.

 

Ned's journey in the world of marketing and advertising began with a passion for storytelling. Armed with a keen sense of narrative and an imaginative mind, he crafted compelling scripts that captivated audiences across various mediums. His ability to blend humor, emotion, and intellect seamlessly into his work became his signature style, earning him accolades and widespread recognition.

What sets Ned Shaw apart from his competition is his rare ability to not only conceive innovative campaign ideas but also see them through from inception to completion. While many professionals specialize in one aspect of the creative process, Ned's unique strength lies in his holistic approach. From the initial brainstorming sessions, to crafting the script, directing the commercials, and providing captivating voiceovers, Ned takes on every role with unwavering dedication. His comprehensive involvement ensures a seamless and cohesive campaign where his creative vision remains intact throughout. By overseeing the entire process, Ned guarantees that the essence of the concept is translated faithfully, resulting in campaigns that resonate deeply with audiences and leave a lasting impact. Ned's end-to-end creative expertise makes him a valuable resource for anyone in search of a creative structure to build out a full marketing plan.

 

As a script writer, Ned brings his ads to life with specific attention to the essence of the client's brand. But the real value-add is finding a compelling way of distilling the message into something fresh, and often delightfully unexpected. His expertise lies in transforming abstract concepts into visually stunning and emotionally resonant experiences. Whether it's a whimsical animated adventure or a thought-provoking narrative, Ned's creative approach elevates the storytelling and engages viewers on a profound level.

In addition to his prowess as a writer and his directorial coaxing of performances from behind the camera, Ned possesses a voice that exudes humor, warmth, and authority. His vocal talents have graced countless advertisements, documentaries, and animated characters, giving life to brands and narratives in ways that only a masterful voice artist can.

With an extensive portfolio spanning the realms of television, radio advertising, and illustration, Ned Shaw is a true multi-tasker in the creative industry. His dedication, breadth of experience, and unparalleled skill set make him an invaluable asset to any project, ensuring its success and leaving a lasting impression on your audience. Ned Shaw is a creative powerhouse who continues to shape and contribute to the world of advertising.

Ned Shaw Studio logo 2023.png
Written, Directed & Voiceover by Ned
Ned Shaw Studio logo 2023.png
Written & Directed by Ned
Ned Shaw Studio logo 2023.png
Radio Ads Voiced by Ned

Finding the Creative Spark:

As a career creative professional for 40 years, it has been my job to come up with the ideas that drive campaigns and marketing efforts for companies large and small. Much effort and money is put into the distribution channels needed to reach any specific audience. But those efforts are for naught without a compelling concept that encapsulates the brand and its aspirations that will make up the heart of a great campaign.

 

I have written, voiced, and creative directed countless radio and television commercials for The Children’s Museum of Indianapolis and Indiana University, among others. My scripts and ad copy have helped market the Indiana Life Sciences initiative, promote the arrival of the Terra Cotta Warriors to the United States, trumpet a vast new museum dinosaur gallery, drive attendance to the Teenage Mutant Ninja Turtles exhibit, and given luster to the Indiana University football team. 

 

From serious topics to essential products to delightful fluff, I can provide the scripts, storyboards, and creative direction needed to make your next online ad campaign, radio ad, or TV spot a success.  Let me collaborate with your team to provide that creative spark from which all the other parts of a marketing effort catch fire!

Ned Shaw (right) and Bean Pot (left)

bottom of page